Brain Science
Our approach widens the top of the funnel for idea generation and nurtures solution set generation, avoiding premature closure, connecting positive elements from disparate sources.
Our approach resides at the hearts of consumers, found in their emotional layers.
Our approach leverages naturally occurring, under-leveraged strengths , accessible to all. That means guys (like Mark) too.
You probably recognize and use portions of our components but when we apply The Feminine Lens together with traditional marketing techniques, integrate these components systematically and apply them to your marketing puzzles, we guarantee you will see new perspectives, new ideas, different and powerful solutions - Indigo Thinking.
Our approach widens the top of the funnel for idea generation and nurtures solution set generation, avoiding premature closure, connecting positive elements from disparate sources.
- Brain science has found that the average female brain has more cross brain connections … a feminine trait and can be nurtured in all. Connections drive insights.
- Brain science has also shown that experts with hours of experience have pathway depth in their brains...more information to pull from. Information drives insights.
- The Unconscious Thought Theory has demonstrated that some types of solution generation and innovative ideas are most effectively arrived at when we give the unconscious mind time and the right environment… Ever had a solution arrive at an unexpected time; Connections and insights often appear... in the shower, during a break, over a drink...we have systematized this into a process.
Our approach resides at the hearts of consumers, found in their emotional layers.
- On average, women can read emotions more accurately than men and are more emotionally intelligent. Emotions play a big part in how consumers feel about brands and how they make decisions. We find that exploiting our Feminine Lens gets us to deeper layers.
- Traditional marketing techniques of needs identification, segmentation, loyalty building tactics, etc., are all still critical but the interpretation of those results, the implications for action can be different when viewed through the Feminine Lens.
Our approach leverages naturally occurring, under-leveraged strengths , accessible to all. That means guys (like Mark) too.
- Empathetic - We understand your consumers on a needs basis, articulated and unarticulated, emotional and cognitive
- Expressive - Clear, honest, emotionally expressive, we find an authentic voice of your consumer
- Intuitive - We encourage ideas to form in some unexpected ways
- Nurturing - and encourage ideas to evolve without squashing them too early
- Collaborative and Playful - With your team, with your consumers, we take a fun human approach appreciated by all
You probably recognize and use portions of our components but when we apply The Feminine Lens together with traditional marketing techniques, integrate these components systematically and apply them to your marketing puzzles, we guarantee you will see new perspectives, new ideas, different and powerful solutions - Indigo Thinking.
